Acer Launches 'Acerpure' Consumer Electronics brand in India

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Acer Group, a global leader in IT and technology solutions, announced its entrance into the consumer electronics market with the launch of 'Acerpure' brand in India at a glittering launch event in Bengaluru.

Acerpure India is poised to transform the industry by offering an array of innovative and cutting-edge consumer electronics and home appliances tailored to the unique requirements of Indian consumers. 

The launch event was graced by Mr. Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group; Mr. Harish Kohli, President & Managing Director of Acer India, Sudhir Goel, Chief Business Officer, Acer India; Stanley Kao, President, Acerpure Inc.; Vasudeva. G, Director, Acerpure India, and Sunil Vachani Co-founder and Executive Chairman from Dixon Technologies.

Acerpure unveiled its flagship product, Acerpure TV, featuring state-of-the-art technology and an immersive viewing experience. Launched in 4 sizes 32, 43, 55, and 65 inch, Acerpure TVs boast enhanced contrast, deeper blacks, and dazzling brightness, ensuring every scene comes to life with breathtaking clarity and vibrancy. 

Boasting outstanding sound clarity with Dolby Atmos, a thin bezel design, multiple connectivity options, and a powerful processor. With a future roadmap including OLED TV, Mini LED TV, Gaming TV, and more Acerpure TV series is set to bring a new dimension to the Smart TV market in India.

Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic Vacuum Cleaners, Hair Dryer, and Hair Styler, highlighting its commitment to providing comprehensive solutions for modern living. Looking ahead, Acerpure India plans to diversify its offerings, introducing a range of products including, refrigerators, Air Conditioners, Washing Machines, and more.

Another highlight of the event is an announcement on a Make-In-India partnership between Acerpure and Dixon Technologies, the leading Indian electronics manufacturer, wherein Dixon will undertake the manufacturing of Acerpure products in its facilities starting with state-of-the-art TVs.