Imagine Marketing / boAt continues to rank among the top 5 global wearable companies for last 7 quarters

Imagine Marketing, the parent company of boAt has been ranked 5th in the world as per the leading market research and advisory firm International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker Q2CY2022. 

In addition, Imagine Marketing continues to retain pole position in the overall wearables category in India for the third consecutive year (CY20, CY21, CY22 YTD) as per IDC India Monthly Wearable Device Tracker, August 2022. 

The brand has a wide portfolio of well-designed, indigenized, and distinctive lifestyle-oriented products offered at attractive prices.

Imagine Marketing leads the TWS category with 40% plus market share in July 2022 and showing strong momentum with >145% growth over the last year (H12021 v/s H12022).

The company has a strong omnichannel strategy, and its products are available across marketplaces including Amazon India, Flipkart, Myntra, Paytm, and more. 

The brand is available in more than 20,000 stores including Vijay Sales, Croma, Reliance Digital, and more. Consumers can also experience the brand’s extensive portfolio on its website https://www.boat-lifestyle.com/.

Since the first quarter of the Financial Year 2022, many boAt products within the Rockerz, Bassheads, and Airdopes product ranges, as well as within the accessories (including cables and power banks) are being manufactured in India. 

boAt Bassheads 100, Bassheads 192, Bassheads 225, Rockerz 255 Pro, Rockerz 235v2, Airdopes 131, Airdopes 101, Airdopes 441, power banks, charging cables, and power bricks are among the current products available under boAt's "Make in India" initiative.