DoubleVerify: DV Authentic Attention

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (Feb 18, 2021) announced broad availability of DV Authentic Attention™.

DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement.  

Would you like to know more about the latest update on DoubleVerify software? If yes, here you go.

DV Authentic Attention™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real-time. 

For exposure, DV Authentic Attention™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. 

For engagement, DV Authentic Attention™ analyzes key user-initiated events that occur while the ad creative is displayed, including user touches, screen orientation, video playback, and audio control interactions. 

With this solution, advertisers are able to benchmark top performing sites and apps, evaluate cost-effective private marketplace deals characterized by high performance, and focus on the ad units and creatives that deliver the most impact.

Stay tuned for more update on this.