Starz Launches Premium Direct to Consumer OTT App ‘Lionsgate Play’ in India
Starz, one of the leading premium global streaming platforms, has launched its independent direct to consumer OTT app ‘Lionsgate Play’ in India, the company announced today (December 2, 2020) at a virtual press conference in the presence of Mr. Jeffrey A. Hirsch, President and Chief Executive Officer, Starz and Mr. Rohit Jain, Managing Director, Lionsgate South Asia.
Building on its reputation for disruption, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available in multiple Indian languages. Interesting to know it? Read it for more detail.
The service has launched with a new price point in India, making the app available as part of two subscription models, INR 699 for a year and INR 99 per month, attractive price points that give Indian consumers the opportunity to enjoy the best of global entertainment affordably and at their convenience.
Lionsgate Play app features:
In India the app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.
Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month it will expand its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India, scaling to become one of the most widely distributed and fastest growing premium OTT services worldwide while entertaining millions of users with bold and curated content.
The platform anticipates continued strong growth in the Indian OTT ecosystem and is capitalizing on this opportunity by bringing a host of new, provocative, and edgy movies and web series to India with the launch of direct to consumer video streaming service Lionsgate Play.
The Lionsgate Play app features a broad portfolio of content ranging from the best of original feature film and television dramas, romances, comedies, thrillers and action favourites and premieres, bringing world cinema and television series directly to Indian audiences.
